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Lift & Co. Announces New Cannabis Consumer Segmentation Solution

November 21, 2019
Industry’s First Digitally-Focused, Addressable Consumer Segmentation Offering

TORONTO, Nov. 21, 2019 (GLOBE NEWSWIRE) -- Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF), is excited to announce an industry-first cannabis consumer profiling and segmentation tool: Cohesion Segmentation -powered by Nielsen. This solution will bring together industry digital consumer data with Lift & Co.’s knowledge of the Canadian cannabis consumer into a powerful tool for cannabis marketers to understand, segment and target new and existing consumers with great precision.

Launched September 2019, Lift & Co.’s Cohesion is a consumer insights platform that draws from millions of cannabis consumer and budtender data points, accumulated through verified reviews, purchase receipts and brand research on the Lift.co and CannSell platforms. Now with Lift & Co.’s unique cannabis consumer profile datasets, brands will be enabled to accurately identify their custom consumer segments and digitally-activate these consumers through cross-channel targeting, providing immediate results, higher customer retention and ongoing optimization.

“As we pass the first year of legalization, cannabis brands are mostly flying blind with respect to consumer marketing, building brand loyalty and connecting with target consumers,” says Matei Olaru, CEO of Lift & Co. “Today’s announcement elevates the standard for cannabis marketers, providing the marketplace with competitive tools that consumer packaged goods companies have been leveraging for decades.”

“Lift & Co. Cohesion Segmentation – powered by Nielsen provides clients with the most complete view of the consumer and optimize their investments across all touchpoints. Our data will elevate Lift & Co.’s cannabis consumer intelligence to inform and activate brand’s marketing strategies and tactics: who to engage with, how, when and where?” Cynthia Pachovski, VP Nielsen Media Canada Lead.

Cohesion is available today as a subscription service through Lift & Co.

Cohesion Segmentation - powered by Nielsen is in the final stages of development and expected to launch in early 2020.

About Lift & Co.
Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) is a publicly traded technology company modernizing the cannabis industry.

Forward Looking Statements

This news release and each of the documents referred to herein contains “forward-looking information” within the meaning of applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, included herein are forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such statements are based on the current expectations of management and are based on assumptions and subject to risks and uncertainties. Although management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the Company.

Although Lift & Co. Corp (“Lift & Co. or “the Company”) has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release, and subject to change after such date. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as the term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

SOURCE Lift & Co. Corp. (“Lift & Co.” or the “Company”)

For further information:

Lift & Co.
Sara McMillen
Director of Communications and Government Relations,
416-220-9536
smcmillen@lift.co

Investor Relations:
Thesis Capital
Prit Singh,
905-510-7636,
psingh@thesiscapital.ca

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Source: Lift & Co. Corp.

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