News Details

Subscribe to our newsletter

To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. After submitting your request, you will receive an activation email to the requested email address. You must click the activation link in order to complete your subscription. You can sign up for additional alert options at any time.

At Lift & Co, we promise to treat your data with respect and will not share your information with any third party. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the ‘unsubscribe’ section below. If you experience any issues with this process, please contact us for further assistance.

By providing your email address below, you are providing consent to Lift & Co to send you the requested Investor Email Alert updates.

* Required

Enter the code shown above.
View all news

Lift & Co. and MADD Canada Enter into Exclusive Definitive Agreement to Train Cannabis Retail Staff Across Canada

June 11, 2018

Canada's leading cannabis education and analytics company partners with internationally respected authority on public awareness and education to deliver comprehensive certification training for provincial and private cannabis retailers.

TORONTO, June 11, 2018 /CNW/ - Lift & Co. is pleased to announce that it has entered into a definitive agreement with MADD Canada for an exclusive partnership to train and certify retail cannabis staff across Canada. The Lift & Co. Cannabis Retail Certification (the "Certification") blends self-guided, online materials with in-class components administered by MADD Canada. Lift & Co.'s training leverages the company's four years of experience educating the legal cannabis market and MADD Canada's recognized expertise in responsible consumption.

MADD Canada Logo

MADD Canada logo (CNW Group/Lift & Co.)

"We are thrilled to be the exclusive partner of MADD Canada on our best-in-class retail training program," said Matei Olaru, CEO of Lift & Co. "MADD Canada is a household name in Canada, synonymous with public awareness, and their years of expertise in instruction and curriculum development are invaluable as we develop standardized education for retailers who will be on the frontlines of the sale of legal recreational cannabis."

"Effective training programs for retail sales staff are vital to responsible recreational cannabis sales and consumption," said MADD Canada Chief Executive Officer Andrew Murie. "Together, MADD Canada and Lift & Co. will develop and deliver comprehensive education to ensure retailers are utilizing best practices that promote safe use and harm reduction."

The Lift & Co. Cannabis Retail Certification is a turn-key and best-in-class solution provided to both government and private retailers as either a two-day "boot camp" certification for frontline employees or a five-day intensive course for store managers and product specialists. MADD Canada's instruction on consumption and safety is a compulsory component of the Certification, covering subjects like public health and harm reduction, law and liabilities, and working with cannabis customers. MADD Canada's curriculum and education materials are developed in consultation with Lift & Co. and provided exclusively through Lift & Co.'s platform.

For more information on the Lift & Co. Cannabis Retail Certification, click here.

About Lift & Co.

Lift & Co. empowers consumers and businesses with superior knowledge and insights to make informed cannabis-related decisions. For consumers, Lift & Co. operates Canada's largest web platform to compare and review cannabis strains, while connecting end users with the latest products and trends at its Lift & Co. Expos, Canada's premiere cross-national cannabis events. For businesses, Lift & Co.'s database of over 50,000 reviews and millions of data points power industry analysis, reporting services, and Lift & Co's proprietary retailer-training program. Learn more at

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada offers victim support services, and raises awareness of the dangers of impaired driving to save lives and prevent injuries on our roads. To learn more, visit

Twitter, Facebook and Instagram: @liftandco

SOURCE Lift & Co.

For further information: Scott Campbell, 647-402-4957,

Categories: Press Releases
View all news

Interested in investing in
Lift & Co.?

Contact us