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Lift & Co., Canada's Premier Cannabis Resource, Commences Trading on the TSX Venture Exchange

September 17, 2018

/NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES/

- Canadian media and technology platform empowers cannabis industry with connections, information, and market data -

TORONTO, Sept. 17, 2018 /CNW/ - Lift & Co. (the "Company") announces that its common shares are set to commence trading following the opening of the market today under the new ticker symbol "LIFT" on the TSX Venture Exchange ("TSXV").

"Going public represents new opportunities for Lift & Co. to accelerate the realization of our strategic goals. As of today, we are exactly one month from the legalization of recreational cannabis and we couldn't be more excited to enter that market as today's leader in cannabis information, events, and market insights for this incredible industry." said Matei Olaru, Chief Executive Office, Lift & Co. "We believe that the next wave of investment opportunities in cannabis are emerging in the form of ancillary businesses, like Lift & Co., coming to market to enable the industry's producers and retailers to better reach consumers and understand market trends. Today's listing represents rocket fuel for our goal of quick, aggressive and methodical expansion of our platform into the recreational cannabis market."

Lift & Co. has grown from a simple blog started in 2014 supporting Canada's medical cannabis program to become an industry-leading platform connecting Canadian cannabis businesses and legal consumers through a variety of touchpoints, including product discovery, events, retailer education and market insights powered by its reviews, loyalty and user data.

Lift.co attracts more than one million annual users and functions like a "trip advisor" for cannabis, generating over 70,000 reviews of legal cannabis products. Lift & Co. Expos are Canada's largest consumer cannabis tradeshows – the most recent Lift & Co. Expo in Toronto, 2018 welcomed 20,000 visitors. Lift & Co. Cannabis Retailer Training Certification, developed in an exclusive partnership with MADD Canada, has been adopted by public and private retailers, including the Nova Scotia Liquor Corporation, the Prince Edward Island Cannabis Management Corporation, and Delta 9 Cannabis Inc.

Lift & Co.'s TSX-V listing follows the completion of the Company's Qualifying Transaction as defined under the policies of the TSX-V.

About Lift & Co.

Lift & Co. (TSXV: LIFT) is a platform that helps Canadians explore, understand, and make better-informed decisions around cannabis through superior information and data. Lift & Co. operates Canada's most comprehensive product-comparison resource of federally legal cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

Forward-looking statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

SOURCE Lift & Co

For further information: Lift & Co. Investor Relations, Emily Gibbs, (416) 546-8775, emily.gibbs@loderockadvisors.com; Craig Hudson, Chief Financial Officer, Lift & Co., ir@lift.co.

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