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Lift & Co. Announces Winners of the Fifth-Annual Canadian Cannabis Awards and Sets the Gold Standard for Cannabis Industry Excellence in Canada

November 29, 2018

/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/

After a record-breaking year with more than 17,000 unique public votes, the top three cannabis products of 2018 are:
- Top Sativa Flower: OG Kush (CannTrust) -
- Top Hybrid Flower: Blueberry Kush (CannTrust) -
- Top Indica Flower: Bakerstreet (Tweed) -

– 7Acres wins Brand of the Year, CannTrust wins Licensed Producer of the Year and Canna Farms wins Top Lift & Co. Reviewed Licensed Producer of the Year –

– Bruce Linton honoured with Lifetime Achievement Award, and Rosy Mondin wins first-ever Woman in Weed – Trailblazer award –

TORONTO, Nov. 29, 2018 /CNW/ - Lift & Co. Corp. ("Lift & Co.") (TSXV:LIFT) tonight announced the winners of the 2018 Canadian Cannabis Awards (the "CCAs") at a black-tie gala attended by nearly 600 industry leaders, and hosted by Rick Campanelli at the historic Carlu in downtown Toronto. The CCAs is synonymous with excellence in Canada's cannabis industry, and this year is the world's first awards for a federally regulated recreational cannabis market. CCAs nominees and winners are the products, companies and leaders that have shaped cannabis in Canada in 2018.

Cannabis brand HEXO wins Product of the Year at the 2018 Canadian Cannabis Awards in Toronto. (CNW Group/Lift & Co. Corp.)

"Lift & Co. as a platform exists to foster and strengthen connections in our industry, and educate and inform Canadians about cannabis," said Matei Olaru, CEO, Lift & Co. "The CCAs underscore this strategy by providing a vital mark of distinction for both winners and nominees, allowing them to demonstrate value and quality back to Canadians, while emboldening essential trust in our burgeoning world-class industry. The almost 50 per cent increase in public votes this year is a testament to the level of public awareness and standard of excellence the CCAs represent today."

As voted by Canadians, CannTrust dominated the Flowers, Oils and Licensed Producers category with seven total wins including Licensed Producer of the Year and Top LP Customer Service, followed by Canopy Growth brands Tweed, Leafs by Snoop (LBS), and Spectrum Cannabis taking home a total of four awards in the same product category. See below for a full list of winners.

Reviews matter! Lift.co now hosts over 75,000 reviews of products and producers, providing Canadians a resource to explore and understand cannabis. This year, the Top Reviewed Product of the Year goes to Ruxton (3) Sour OG – Broken Coast Cannabis, and Top Reviewed Licensed Producer of the Year is awarded to Canna Farms.

For the first time this year, Lift & Co. licensed the Canadian Cannabis Awards brand, and entered an agreement with cannabis curators, AHLOT, for a special edition cannabis multi-pack featuring five winning strains from the 2018 Canadian Cannabis Awards. Distribution and additional details to be announced.

Full List of 2018 Canadian Cannabis Award Winners

The majority of product, producer and influencer awards are selected by the public, and this year saw a record-number of Canadians have their say with over 17,000 votes between September 28, and October 26, 2018. A committee of judges determine winners in 18 categories, and five select awards are determined by Lift & Co. 

SPECIAL AWARDS
Special award categories each have their own methodology.

Licensed Producer of the Year
CannTrust        
This prestigious award weighs votes from all licensed producer categories, including Top Customer Service, Employer of the Year, and all Top Strain awards to determine the licensed producer that rules them all.

*NEW in 2018* Top Reviewed Product of the Year       
Ruxton (3) Sour OG – Broken Coast Cannabis
Chosen by Lift & Co. based on the overall volume and quality on the Lift.co website.

*NEW in 2018* Top Reviewed Licensed Producer of the Year  
Canna Farms    
Chosen by Lift & Co. based on the overall volume and quality of reviews on the Lift.co website.

Top Lift & Co. Reviewer           
Shane (VapeTheBud)    
Chosen by Lift & Co. based on the volume and quality of personal contributions to the Lift.co website.

Employer of the Year  
James E. Wagner Cultivation    
Selected by the Company's own employees. The winner is the top-rated employer as determined by an employer survey deployed and reviewed by Cannabis at Work.

JUDGING COMMITTEE-DRIVEN CATEGORIES

Lifetime Achievement  
Bruce Linton, Founder, Chairman and Co-CEO, Canopy Growth

Start-up of the Year     
MediPharm Labs Corp. 

Cannabis Product of the Year  
Hydropothecary – Elixir CBD Peppermint

Deal of the Year           
Constellation Brands and Canopy Growth, for their landmark $5 billion investment           

Innovator of the Year   
Mike Gorenstein, CEO and Chairman of Cronos Group   

*NEW in 2018* Woman in Weed - Trailblazer   
Rosy Mondin, CEO of Quadron Cannatech Corporation

Innovation of the Year
Hydropothecary – Elixir CBD Peppermint          

Top Non-Profit/Charity/Community Initiative   
Canadians for Fair Access to Medical Marijuana

Most Progressive Public Office           
The Province of New Brunswick

Most Progressive Researcher  
Jonathan Page, Chief Science Officer, Aurora Cannabis Inc.

Writer of the Year        
Jenna Valleriani , Post-Doctoral Fellow at BC Centre on Substance Use 

Marketing Campaign of the Year         
dosist for "Not Available in Canada"

Brand of the Year        
7Acres 

Top Testing Lab          
RPC    

Top Trimmer   
Twister Trimmer

Top Extraction Equipment      
Vitalis Extraction Technology    

Top Nutrients Company          
Remo Nutrients

Top Lighting   
Fluence Bioengineering 

VOTER-SELECTED CATEGORIES:

Top Sativa Flower       
OG Kush – CannTrust   

Top Indica Flower       
Bakerstreet – Tweed

Top Hybrid Flower      
Blueberry Kush – CannTrust

Top High CBD Flower  
Cannatonic – CannTrust

Top High THC Flower  
Sunset – Leafs by Snoop         

*NEW in 2018* Top Balanced Flower (less than 1:2 or 2:1 ratio of THC to CBD)
Penelope – Tweed        

*NEW in 2018* Top High CBD Oil  
CBD Drops – CannTrust

Top High THC Oil        
Red Cannabis Oil – Spectrum Cannabis

Top Balanced Oil (less than 1:2 or 2:1 ratio of THC to CBD)      
1:1 Drops – CannTrust

Top LP Customer Service       
CannTrust        

Top Accessory Shop   
Tokyo Smoke

Top Clinic       
Canadian Cannabis Clinics

Top Desktop Vaporizer            
Extreme Q – Arizer

Top Portable Vaporizer           
Solo ll – Arizer  

*NEW in 2018* Top Rolling Papers      
Zenabis 2-in-1 rolling papers with tips

*NEW in 2018* Top Pipe          
Red Eye Glass 'O Cannabis' Commemorative Sherlock Hand - West Coast Gifts

*NEW in 2018* Top Bong         
My Bud Vase – My Bud Vase   

Top Home Growing Box          
The RoomMate - BC Northern Lights – Aurora Cannabis Inc.

Cannabis Crusader      
Clinton Younge 

Cannabis Influencer    
Clinton Younge

Top Twitter Influencer
@CamBattley   

*NEW in 2018* Top Cannabis YouTuber          
The Cannabis Show      

Top Cannabis Podcast            
The Cannabis Show

About Lift & Co.
Lift & Co. (TSXV:LIFT) is a cannabis-focused technology and media company that monetizes a platform of advertising solutions, events, and data insights to enable cannabis businesses to better understand, target and ultimately monetize cannabis consumers. Lift & Co. operates a leading product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Retail Tradeshows, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

Forward-looking statements 
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Twitter, Facebook and Instagram: @liftandco

Entertainment personality Rick Campanelli hosts the 2018 Canadian Cannabis Awards in Toronto. (CNW Group/Lift & Co. Corp.)

SOURCE Lift & Co. Corp.

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